Community Radio Consulting
I love community radio and firmly believe in its power to play a positive role in building a more engaged community. I’m available to offer my expertise in building powerful community radio beyond merely the technical aspects: community building, programming, branding, marketing and content strategy, and more. My 25 years of experience in college and community radio combined with my 15 year career in marketing and communications led me to develop BFF.fm, a community radio station respected and valued for it impact on the San Francisco music scene. Whether you need to make changes in order to meet specific strategic goals or simply want to know “how do I build a community radio station?” I’m excited to help you harness the power of community to make impactful radio.
content strategy & execution
Working with the board of directors I led a marketing exercise to select a theme and develop a tagline for our end of year fundraiser. I then wrote the scripts for a fundraising video and radio announcements, copy for our fundraising website, social media, and emails. I also ghost-wrote a sponsored post for the website Broke-Ass Stuart. We blew our fundraising goal out of the water, raising 50% above our target!
Community building
When people are empowered to share their ideas and skills towards a common goal great things can happen! But awesome communities don’t just happen. I can help you hone your vision to build a strong, enthusiastic, and positive community that listeners want to support.
Past:
Public speaking
I’m available to serve as a featured speaker or panelist on topics like community radio, community building, building community in the music industry, marketing and social media, and more.
Past:
No Apologies On-Air: panelist
BB Music Summit 2019: panelist, “The Importance of Radio”